Jubilant Bhartia Group

Redefining the brand narrative

BACKGROUND

Redefining the brand narrative for an evolving business

The Jubilant Group is a global conglomerate with strong presence in sectors like Pharmaceuticals, Drug Discovery  Services and Life Science Ingredients, Food, Retail, Oil & Gas, Agri & Performance Polymers and Consulting Services in Aerospace and Oilfield industries. With rapid growth, entry into diverse segments and the changing competitive landscape, it became necessary to evaluate the existing brand and its various assets. We were brought in by MarketGate Consulting, Jubilant Group’s marketing consultancy, to revitalize the brand identity and supporting visual asstes and to create new brand guidelines in line with the evolved brand narrative.

APPROACH

A contemporary refresh for the brand identity

The identity needed not a redesign but an evolutionary refresh, in line with the new brand positioning. The identity for  the master-brand had to be taken forward to each of the business verticals as well as the group companies, sub brands and product offerings.

SOLUTION

Creating a strong and synergized visual system

We developed a contemporary and evocative brand identity for the Jubilant master-brand and defined the usage and adaptation across all verticals and product offerings. Visual templates with easy-to-follow guidelines were created for effective and impactful usage of the identity, across offline and online touchpoints.

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Industry: Pharma, Oil & Gas, Retail, Agri products, Food Services

Project Scope: Corporate Identity, Identity Extensions & Collateral, Corporate Identity Guidelines

Industry

Pharma
Oil & Gas
Retail
Agri products
Food Services

Project Scope

Brand Identity
Brand Collateral
Brand Guidelines

Project done for MarketGate Consulting