We use our understanding of strategy,
identity, retail and digital to create well
integrated and holistic brand experiences
across touch-points

We use our understanding of brand strategy, identity, retail and digital to create well integrated and holistic brand experiences across touch-points

SERVICES

Pink Tea Company

Brand Strategy

Defining the brand purpose

Whether we’re building a new brand or restructuring the architecture for an existing one, we begin by asking questions like who are we? what is our purpose? what role do we play in the life our consumer? who are we competing with? We then define the brand and build a foundation that helps in creating differentiation and identification.

BRAND ATTRIBUTES

Brand Promise

Brand VALUES

Brand Voice

Brand Positioning

Brand ESSENCE

Brand Identity

Building a unique personality

We create unique, hard-working identities using brand strategy blended with creative vision. This is where science meets art, to create visual and verbal expressions of the brand that lead to holistic experiences across all touch-points, online and offline, helping brands to connect, interact and engage with consumers at all places that matter.

Naming

Visual Identity

Verbal Identity

Tone of Voice

User Interface

BRAND GUIDELINES

Packaging & Retail

Creating impact at the moment of truth

We use our understanding of the motivations, needs and aspirations of shoppers and combine it with our understanding of what works in retail environments, to create distinctive and compelling packaging identities that make an impact at the real moment of truth.

PRODUCT ARCHITECTURE

PRODUCT DESIGN

PACKAGING DESIGN

SHOPPER MARKETING